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“How to Clean Everything” Campaign Launches

Community Engagement

At BC Used Oil Management Association, we want to make sure all British Columbians know that just because used oil gets dirty, that doesn’t mean it can’t be cleaned and reused.

To help share this message, we’ve teamed up with Ken to create a series of five short videos that combine a fun, non-traditional communications campaign, with a serious and important used oil recycling message.

“This series of awareness videos convey that a lot of things in life, like used oil, just get dirty. Instead of throwing them out, you just need to know how to clean them properly,” said David Lawes, CEO, BC Used Oil Management Association. “We’re here to make sure used oil and other program materials are properly cleaned and recycled, while these videos help the public clean a variety of other items. Our goal is that these light-hearted videos will resonate with British Columbians and remind them to recycle used oil at one of BCUOMA’s many return collection facilities across the province.”

BCUOMA worked with Here Be Monsters creative agency in Vancouver to produce the videos. This campaign runs until October 31, 2020, and the videos will be promoted on social media and digital platforms.

“Tips, tricks, advice, life hacks, call it what you will, but there’s a thirst for knowledge nowadays where everyone wants to be as self-sufficient as possible, online. The influential video host knows this and delivers what the audience wants,” said Chris Raedcher, client & project director, partner, Here Be Monsters. “The twist is that the host isn’t your typical Jillian Harris-type. He’s literally an auto mechanic/handyman-type that knows how to clean everything. Ken, the video host, reminds viewers that just like used motor oil, tons and tons of things can be cleaned and used again. Over the course of the five videos he entertainingly demonstrates how so many things can be cleaned instead of being thrown out, such as makeup brushes, kitchen sponges, and airpods.”

Check out the “How to Clean Everything” videos on the BC Used Oil YouTube Channel.

Don’t forget to like, subscribe and even comment to Ken about what he can help you clean.